Latest update: June 4, 2024

Effective date: June 4, 2024

 

Introduction

This Privacy Policy informs you (also known as "User") of your choices and our practices regarding any personal information you provide to us. Your use of products, services and related websites ("Services") published by MADFUN GAME LIMITED (hereinafter referred to as "MADFUN" "we") involves the collection and use of your personal information. It is important for you to understand how this happens and how you can control it.

If you belong to Juvenile according to applicable laws, please read this policy with your parents or guardians (collectively referred to as "guardians") and pay special attention to the Juvenile Terms of Service. You can only enjoy the game services we provide after your guardians agree to let you enjoy the game services we provide, agree to pay us fees, and all the terms of this policy. If you are a Juvenile, we hope you and your parents can set reasonable entertainment time and cultivate healthy gaming habits.

When you enter into a contract to use this service, you accept our rules and policies regarding your personal information and affirmative consent to our collection, processing, use and storage of your personal information as described in this policy.

You acknowledge that you have read and understood this Privacy Policy, especially the terms that exempt or limit our liability (which usually contain words such as "not responsible", "no obligation", "no guarantee", etc.), the terms that limit your rights (which usually contain words such as "shall not", "shall not", "no right", etc.), the applicable law and dispute resolution terms. If you do not agree to this Privacy Policy, you may not use this service. If you check or click "Agree", "Accept" or "Next", or if you register, start using/or continue to use our game services, it is deemed that you (including guardians) have read and agreed to sign all the terms of this agreement, and you may not raise any form of defense for not reading/agreeing to the content of this agreement or similar reasons thereafter. If you change your mind in the future, you can withdraw your consent to use your personal information or stop using this service in accordance with this policy.

If you have any comments, questions or complaints about the processing of your personal information, you may contact us using the contact details specified in this policy.

 

Types of personal information we use

This section describes the different types of personal information we collect and how we collect them. We will collect and use the following information about you, and you agree that we collect this information and agree to use it for the following purposes and purposes:

(I) When you use third-party social media or similar accounts (including but not limited to Facebook, Twitter, Google or Apple, collectively referred to as "Social Media Accounts") to register for services to set up personal profiles (we obtain your personal information from the social media accounts you connect to, which may include your name/nickname/username displayed on your social media profile, profile picture, friend list, your account ID and other information);

(Ii) when you use an email address (including your email address and your name/nickname/username) or phone number to register for the Service;

(Iii) When you set up your personal information for this service (including information you voluntarily choose to provide for customized gameplay, including but not limited to your name/nickname/username, gender, age, etc.), and when ensuring the security of your account for this service (including information you provide to help ensure account security, including but not limited to your phone number, email address, security questions, etc.);

(Iv) When you submit your name, date of birth, domestic nationality or foreign identity information, telephone number to verify age or comply with applicable laws and regulations;

(V) When you submit your contact information to us (including but not limited to your name, phone number, email address, and physical address) as part of a promotional campaign for the Service;

(Vi) when you use various location-based features (including GPS location information, community ID, Wi-Fi connection location) in the "location-based service"; and

(Vii) When you make a purchase on the Service, in which case we will process the information you provide to us to facilitate payment.

(Viii) If you send us a support request via email, we will collect and process your request data in order to provide a response. For this purpose, it may also be necessary for you to provide us with information about your end point device so that we can process the request and resolve any technical issues that may exist.

(Ix) In order to conduct demand-driven design and statistical analysis of application usage, we collect anonymous data on how our application is used and conduct statistical evaluation on this data. Specifically, we use the following analysis services:

Analytical services	Suppliers	Data type
Habit analysis	MADFUN GAME LIMITED，Unit 12 19/F Tower B Southmark, 11 Yip Hing Street, Wong Chuk Hang,   Hong Kong	Installation data, in-app events, uninstall, A/B test bucket, language, platform, device type, OS version, app version, screen resolution, date and time, device ID such as ad ID and IDFA
Behavioral analysis	300 Park Ave South, 8th Floor, NY NY 10010 United States	Installation data, in-app events, uninstall, A/B test bucket, language, platform, device type, OS version, app version, screen resolution, date and time, device ID such as ad ID and IDFA (https://www.appsflyer.com/legal/privacy-policy/)

We collect this data based on demand-driven design, statistical evaluation, effective marketing of our application, and your legitimate interests do not take precedence over Article 6 (1) (f) of the General Data Protection Regulation ("GDPR").

We use the following AD Network to integrate advertisements in our application. AD Network collects the following data to provide personalized advertisements.

AD Network	Suppliers	Type of data
Facebook ads	Facebook, Inc.,1601 Willow Road,Menlo Park, CA 94025, USA	Device properties (operating system, hardware, software version, etc.), processes on the device, identifiers (Unique Device Identifier, Device ID and other identifiers), device signals (Bluetooth, WLAN, etc.), device settings data (GPS, camera, photos), network and connection (mobile radio or Internet provider, language, time zone, IP Address, etc.), Cookies data. (https://www.facebook.com/about/privacy/update)
Unity Ads	Unity Technologies ApS, Vendersgade 28, Sal 1, Kobenhavn, 1363, Denmark	Device information, IP Address, Device ID, combined with Unity Analytics to personalize ads. (https://unity3d.com/de/legal/privacy-policy)
Vungle	Vungle, Inc., 185 Clara Street, San Francisco, CA 94107	IP Address, Android ID, MAC address, IFA, UDID, activity and page visits, language, device information, time zone and city, geographic information, operating system, installed application information, and viewed ads. (https://vungle.com/privacy/)
Google Adwords	1600 Amphitheatre Parkway, Mountain View, CA, 94043	IP Address, Android ID, MAC address, IFA, UDID, activity and page access, language, device information, time zone and city, geographic information, operating system, installed application information, and viewed ads. (https://policies.google.com/privacy)

You can refuse to use Personalized Ads by following the settings based on your device type: On iPhone or iPad, first open "Settings", click "Privacy", then open "Ads", where you can enable "Limit Ad Tracking". If you use devices with Android and Google Play Services, first open "Google Settings", click "Ads", then open "Disable Interest-Related Ads", then click "OK".

The use of the aforementioned AD Network and the transfer of data is based on our legitimate interests, namely to recover our investment in the operation of our application through advertising, and your legitimate interests do not take precedence over the provisions of Article 6 (1) (f) of the GDPR.

The information we collect about you. When you use this service, we automatically collect certain data from you, including your IP Address and device information (such as device type, network data, operating system), as well as information about your use and interaction with this service, such as the date and timestamp of the operation. We also collect and store your data each time you communicate with us, for example, when you use in-app support to communicate with us.

Information generated and displayed by you in the course of your use of the Service. You may provide other information as part of your profile. You may also provide or generate information (e.g., chat logs) when you communicate with other users in the Service. You acknowledge and agree that information generated in the course of our Service shall not be considered private information and that communications generated in the course of our Service may be viewed/heard by other users. Please refrain from revealing any personally identifiable or sensitive information in the course of such communications.

 

Cookies and other tracking technologies

We use cookies and other similar technologies (such as web beacons, log files, scripts, and eTags) ("Cookies") to enhance your experience on our games. When you use your social media account to access your game account, selected third parties may also use cookies. Cookies are small files that, when placed on your device, enable us to provide certain features and functionality.

In some cases, you can choose to allow the installation of such cookies, or subsequently disable them. You can accept all cookies, or ask your device/web browser to notify you when cookies are installed, or refuse to accept all cookies by adjusting the relevant cookie retention function in your device. However, if you refuse to install cookies, your experience with the products and services may be affected, and the services may not operate as designed.

Your browser settings may allow you to transmit "Do Not Track" signals. Like many games, our website games are not designed to respond to "Do Not Track" signals received from your browser. To learn more about "Do Not Track" signals, you can visit http://www.allaboutdnt.com/

 

Children

Our services are not intended for children, and we do not knowingly collect information from children. If you believe we have inadvertently collected personal information from your child, you can contact us through the contact details indicated in this policy to request the deletion of this information. In some cases, we may ask users to provide their date of birth to go through age verification. If the information indicates that the user is below the age specified by applicable law and is considered a child by that law, we will not collect further personal information from the child until we have obtained verifiable consent from the guardian.

If you are in the US:

With the consent of the guardian, we may collect personal information from children under the age of 13. If we learn that we have collected or received personal information from children under the age of 13 without the guardian's consent, we will immediately take necessary measures to ensure that this information is deleted from our system database. Guardians have the right to access their children's personal information; delete their children's personal information; and refuse to further collect, use, and/or disclose their children's personal information by notifying us. As a parent, you understand that we provide your child's personal information collected through this service to external service providers for management or service provision purposes, which is our legitimate interest. Anyone under the age of thirteen (13 years old) must seek and obtain permission from their guardian to use our services. For more information, please contact us through the contact information specified in this policy.

 

How we use your personal information

We will use this information in the following ways and on the following legal basis:

Registration Information (including but not limited to: information identifying in social media accounts, email addresses, nicknames, avatars, usernames, passwords, phone numbers, security questions, date of birth, etc.): We use registration information to set up user accounts, allow users to log in to services to use registration information, maintain and protect users' accounts, and provide services to users. We use this information with your consent to this Privacy Policy.

Device Information (including but not limited to: Device ID, Device Type, Operating System, CPU, RAM, IP Address, MAC Address): We use this information to provide and improve services, such as: Allowing users to download and install software; Recording and tracking requests from service users; Detecting user network and device status when users use the service; Correcting errors or errors that occur when users use the service. The use of device information is a necessary condition for us to provide services to you.

Contact details (including but not limited to: name, email address, contact address, phone number, newsletter account): We use this information to send you notices about our promotions and any rewards you are entitled to. We use this information with your consent to this Privacy Policy.

User profile (including but not limited to: age, gender, photo, etc.): We use this information to provide you with customized services, such as personal information pages. We use this information when you agree to this Privacy Policy.

Game data (including but not limited to: levels, characters, scores, chat logs, etc.): We use this information to provide you with services because it is the foundation of our services. The use of game data is to fulfill the contract we have with you.

Payment data (limited to payment history and transaction data within the service). We use this information to provide services to users and record and track requests from users of this service. The use of payment data is necessary to fulfill our contract with you to provide services.

Location data (including but not limited to: GPS location information, cell-ID, Wi-Fi connection location). With your consent, we use this information to provide location-based services to users and record and track requests from users of this service. The use of location data is limited to the scope of location-based services. You can disable location-based services by turning off the relevant switch in the settings of this service or your device.

We may associate all of the above information with your account, the device you use to access this service, or the email and phone number you use to contact us. We use this information with your consent to this Privacy Policy.

In addition to the specific use of the above information, we may use all of the above information to provide, improve, and develop services, including complying with any applicable legal obligations described in our user agreement, enforcing any applicable terms of service, protecting or defending our services, our rights, the rights of our users or others, combating fraud, or otherwise operating our business.

 

How we store and share your personal information

In order to fulfill our contract with you, your personal information will be accessed and processed on our servers. Our servers are hosted on Cloud as a Service, such as Tencent Cloud Services. Your information may be transferred to the country where you are located or the location of our central database for processing. We will take necessary steps to comply with applicable legal requirements, such as using standard contract clauses approved by the European Union Commission to protect your information.

We share your personal information with selected domestic and foreign third parties, including:

Third-party vendors who provide support for this service, such as Tencent Cloud , provide Tencent Cloud as a Service . These third-party vendors have limited access to your personal information, and our contract with the third-party vendors will stipulate that your personal information shall not be used for other purposes.

We share your information with relevant companies within the group to operate our services. The above information sharing and transfer is based on the contract we have signed with you and/or the requirements of law enforcement agencies, public authorities, or other judicial institutions and organizations. If we are required by law to disclose information, or if we have good reason to believe that disclosure is reasonably necessary, we will disclose information to: (i) comply with legal obligations, procedures, or requirements; (ii) enforce our Terms of Service and other agreements, policies, and standards, including to investigate any potential violations; (iii) detect, prevent, or otherwise resolve security, fraud, or technical issues; or (iv) protect the rights, property, or safety of us, our users, third parties, or the public (including exchanging information with other companies and organizations) as required or permitted by law.

 

Ensure the security of your personal information

We are committed to maintaining the privacy and integrity of your personal information, regardless of where it is stored. We have an information security and access policy, which limits access to our systems and technologies. We have deployed firewalls and other security measures (such as encryption) in line with industry standards to prevent unauthorized access to your personal information. Your personal information will be subject to our technical and organizational controls and our policies and procedures, including this Privacy Policy. Regrettably, the transmission of information over the Internet is not completely secure. While we will do our best to protect your personal information, we cannot guarantee the security of information passed to our services; your information is disseminated at your own risk.

 

Data retention

If your personal information is no longer used for the purposes for which we collected or used it under this Agreement, we will immediately delete or anonymize it. Generally, we will keep your personal data for as long as you use our services or for any applicable contract period. However, contact information obtained from promotional activities will be retained during such activities. Unless it is necessary to retain it for a longer period of time due to legal reasons, criminal prosecution, or to protect, assert, or exercise legal rights.

If the processing and retention period of personal information has expired, but the personal information needs to be retained for other reasons, including but not limited to the purposes specified by applicable law, the relevant personal information will be stored and stored separately from other types of personal information, and we will freeze it.

If you ask us to destroy your personal information before the end of your personal information life cycle, we will destroy your personal information in accordance with local laws.

 

Your rights

This section ("Your Rights") only applies to users located in the European Economic Area. For users located in other regions, please refer to the privacy policy in our user agreement.

You have certain rights in relation to the personal information we hold about you. Some of these apply only in certain circumstances (as detailed below). If you exercise any of your rights, you should do so immediately for at least one month (although in some cases it may be extended by a further two months). Please contact us using the contact details indicated in this policy. Please understand that further information may be required to verify your identity when exercising your rights. We must respond to your request,

Access. You have the right to access the personal information we hold about you, how we use it and with whom we share it. If you believe we hold any other personal information about you, please contact us and complete the appropriate request form.

Portability. You have the right to receive a copy of certain personal information we process about you. This includes any personal information we process based on your consent or a contract we have with you, as described in the "How we use your personal information" section. You have the right to receive this information in a structured, commonly used, and machine-readable format. You also have the right to request that we transfer this personal information to another party.

If you would like us to transfer such personal information to a third party, please ensure that you specify that party in your request. Please note that we can only do so where technically feasible. Please note that if providing personal information would interfere with the rights of others (for example, if we provide personal information, we may not be able to provide personal information if the personal information we hold about you would disclose information about others or our trade secrets or intellectual property).

Correction. You have the right to correct any inaccurate personal information. If you believe that we hold any other personal information about you that is inaccurate, please contact us and complete the request form.

Delete. You can delete your account, or delete certain personal information. If you want us to delete it, please contact us and fill out the application form. You can ask us to delete the personal information we hold about you in the following situations: you believe that we no longer need to hold such personal information or you believe that the personal information we hold about you is being illegally processed by us. When we consider your request, you can also exercise your right to restrict our processing of your personal information (as described below).

If we have a legitimate reason under data protection law (e.g. to defend legal claims or freedom of speech), we may need to retain personal information, but if so, we will let you know. If you request us to delete personal information that has been made public on the service and have reason to delete this information, we will take reasonable steps to try to inform third parties who display personal information or provide links to personal information to also delete this information.

Processing limited to storage. You have the right to ask us to stop processing the personal information we hold about you, except in some cases for storage purposes. However, please note that if we stop processing personal information, we may use it again for valid reasons under data protection law (such as defending legal claims or protecting others). As mentioned above, if we agree to stop processing personal information, we will try to inform any third parties to whom we have disclosed relevant personal information so that they can also stop processing.

You may ask us to stop processing and keep only the personal information we hold about you if you believe the personal information is inaccurate for the period during which we verify its accuracy; you wish to delete the personal information because the processing we are conducting is illegal but you wish us to keep the personal information for storage only; or you wish to delete the personal information because we no longer need it but you request it to be kept for the purpose of establishing, exercising or defending a legal claim.

Object. You have the right to object to our processing of personal information about you. We will consider your application, please contact us and fill out the application form.

Notices. We may occasionally send you notices when we deem it necessary (for example, when we suspend service access due to maintenance, security, privacy, or management-related communications). You cannot choose to opt out of these service-related notices because they are not promotional in nature.

Permission permission

Our application may use the following permissions:

Permission permission	Purpose of use
Automatically start	Necessary to send notifications to users
Network connection display	Receive information about the existence and connection of the network
Google Play Billing Service (Android)	Allow users to make in-app purchases
Full access to the network	Necessary conditions for sending data to the Internet
Search and Siri Suggestions (iOS)	If this feature is enabled, information from the game can be displayed when searching, finding things, and displaying the keyboard, and Siri can learn from the use of the application and make suggestions
Notifications (symbols, tones, banners, vibration controls)	If notifications are enabled in the settings, these notifications can be sent to players to display important events during the game
Background update	If this feature is enabled, background updates can be performed
Mobile data	Players can access mobile data and use all game features without connecting to Wi-Fi
Access local storage	The application describes local storage and accesses it to perform services

 

Contacts and complaints

As far as the European Data Protection Act is concerned, the data controller is us. If you wish to make a complaint about the way we process your personal information, please contact us first.

Contact details

Company Name: MADFUN GAME LIMITED

Mail: overseamkt@aobi.com

This does not affect your right to file a claim with a data protection authority in the country where you live or work or where you believe we have breached data protection laws.

 

Change

If we make any significant changes to this policy, we will post the updated policy in the application and notify you through your account. Please check frequently to be aware of any updates or changes to this privacy policy.

As our business grows, we may undergo organizational changes, such as adopting new legal forms or establishing, buying, or selling subsidiaries and departments or components of the company. Whenever such changes occur, customer information may be transferred. Each time we disclose the above personal information to third parties, we will ensure that the disclosure complies with this Privacy Policy and applicable data protection laws.

 

Language

This Agreement may be translated into local languages in the relevant regions. In the event of a conflict between the English version of this Agreement and the Localization version, the English version shall prevail.